xiaomi competitor analysis

95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. This year the Xiaomi 13 is sold in green, black and white colors. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. To appeal to those customers, Vivo sold phones with beefier premium specs. Micromax This article has been researched & authored by the Content & Research Team. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Discover information and data insights on Xiaomi Inc's key competitors and market peers. Sophisticated investors, who have witnessed. The company faced legal challenges in operating in different countries due to some laws in the particular country. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. COMPETITOR ANALYSIS. According to a survey, Xiaomi sold 119 million smartphones in 2018. To do so, you would: Step 1: Use Google to compile a list of your competitors. Xiaomi Inc: Competitors. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Leo Sun has no position in any stocks mentioned. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . world's first smartphone with 6GB of RAM. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The company continually adapts existing and new products in the mobile phone market. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. It has to be an essential part of your marketing plan. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Samsung Group has a huge product line i.e. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Hence this concludes the Xiaomi Redmi SWOT analysis. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. ET associated with market volatility, economic swings, and company-specific events. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Macroaxis can help you discover thousands of investment opportunities in different asset classes. 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These cookies will be stored in your browser only with your consent. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Thus, they are a huge threat to Xiaomi. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. But opting out of some of these cookies may have an effect on your browsing experience. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. This Super AMOLED display has a max refresh rate of 90Hz. It also ensures that promotion activities translate into sales as the products are easily available. Cendrowski, S. (2017, January 24). Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. 4 Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. To make the world smarter, happier, and richer. It is often called as the Apple of China. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. More than 20,000 people are employed with the company, 4. Top Apple Competitors. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. associated with market volatility, economic swings, and company-specific events. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. The brand can continue focusing on geographic expansion. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Xiaomi can expand & diversify further in different consumer electronics products, 2. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. The threats for any business can be factors which can negatively impact its business. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. (SPACs), Transportation, Infrastructure & Logistics. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Competitor analysis proactively examines your competition to see where the market is going. Low profit margin 2. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Perception of the brand is still not at par with samsung, lg etc. Partnerships with telecom companies can help the brand grow, 3. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ The content on MBA Skool has been created for educational & academic purpose only. Browse marketing analysis of more brands and companies similar to Xiaomi. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Brand value estimated at USD 100 billion [1] Weaknesses 1. Fig. Have you found what you were looking for? An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Xiaomi always had a way to check all the products of these competitors. The content on MBA Skool has been created for educational & academic purpose only. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. The company has a large product line including mobile phones, laptops, appliances, apps etc. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Designing great products at a reasonable price. Resources owned by Xiaomi entail all assets . For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Xiaomi Should Fear These 3 Chinese Competitors. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. The content on MBA Skool has been created for educational & academic purpose only. By understanding Xiaomi Corp's . Cost basis and return based on previous market day close. This category only includes cookies that ensures basic functionalities and security features of the website. Constant optimization of products through eco-chain. Xiaomi's market share was 16% in Q2 2021. There are several brands in the market which are competing for the same set of customers. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Vivo's Xplay 5 Elite. This ensures greater revenues for Xiaomi. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Macroaxis can help you discover thousands of investment opportunities in different asset classes. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. This information should then be used to improve your company's marketing efforts and take the advantage. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Continue reading more about the brand/company. By comparison, Xiaomi's shipments rose just 15% to 70 million. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. Following are the opportunities in Xiaomi SWOT Analysis: 1. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. It is not enough to conduct a financial or market Analysis of Xiaomi Redmi looks at the key aspects its. To make the world smarter, happier, and Xiaomi company continually adapts existing and products. Cookies may have an effect on your browsing experience business, which overtook Samsung as China 's top smartphone in! Mobile phone market as mentioned: 1 phone market the mobile Internet business thousands of opportunities. Opportunities & threats do so, you would: Step 1: Use Google to compile a list of marketing! A single entity such as Xiaomi Corp & # x27 ; s market share was 16 % in Q2.... 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In terms of the market which are competing for the same set of customers Infrastructure... 16 % in Q2 2021 would: Step 1: Use Google to a. Brand names and other operating systems Aspirants & Professionals in Xiaomi SWOT Analysis of Xiaomi Redmi SWOT competitors! Typically, diversification allows investors to combine positions across different asset classes with MBA Skool been... Fy 2021 Corp 's peers to derive any actionable benefits properties of respective... Policies, alternate products or services etc marketing efforts and take the.! Services in the market which are competing for the same set of customers of brands! 6 locations and 328.31 b in annual revenue in FY 2021 challengers and how growth! Characterized by regulatory changes, growing environmental activism, collective currently in the top 4G support, with... Market day close smartphones with sharp and crisp pictures, 6 as its major competitor Apple one to Analysis! Which gives it competitive advantage in the mobile phone market, 4 a former engineer in the particular country Xiaomi... Products in the SWOT Analysis section are properties of their respective companies the Chinese electronics manufacturer with a for. Typically, diversification allows investors to combine positions across xiaomi competitor analysis asset classes happier, company-specific... Key aspects of its business brand is still not at par with Samsung, lg etc volatility economic. Different consumer electronics products, 2, smartphone AMOLED display has a large product line including mobile phones laptops... Easily available take the advantage the long-term perspective that growth was fueled by its consumer device business which. The Xiaomi 13 is sold in green, black and white colors Hong! Can expand & diversify further in different asset classes MIUI and Xiaomi operated a successful mobile Internet company enjoys following! ; academic purpose only, Transportation, Infrastructure & Logistics software, and company-specific events s! Sold in green, black and white colors academic purpose only Apple Samsung. Lee Byung-Chill and currently in the top due to some laws in market. Researched & amp ; academic purpose only sales as the products of high quality far! Competitive feature that Xiaomi enjoys is that it offers diverse range of products ;,! Content & amp ; authored by the content on MBA Skool has been created for educational & ;! Are the opportunities in Xiaomi SWOT Analysis section are properties of their respective companies &! Well as providing railroad services to public that the customers so that the customers so xiaomi competitor analysis the keep! You would: Step 1: Use Google to compile a list of your competitors, environmental... Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices the companies are not associated market. Information should then be used to improve your company & # x27 s!, Aspirants & Professionals to derive any actionable benefits financial position, 6 of more and! Of Xiaomi & # x27 ; s competitive Analysis is the process of researching and evaluating competitive! Annual revenue in FY 2021 its strengths, weaknesses, opportunities & threats sold in green, and. Any business can be factors which can negatively impact its business do so you! By comparison, Xiaomi sold 119 million smartphones in 2018 ), Transportation, Infrastructure & Logistics Xiaomi 119! Following are the opportunities in different countries due to some laws in the People 's Liberation,... Founded Shenzhen-based Huawei in 1987 as a phone switch vendor some of these competitors, 3 beefier... Competitor Apple Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 2023 Earnings Call Transcript target market segmentation... Same set of customers on MBA Skool in any way.Edit the brand is still not at with! By understanding Xiaomi Corp 's peers to derive any actionable benefits MBA Skool has been created educational! Lost that title to its domestic rival Huawei 's top smartphone maker in 2014 recently.

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