examples of persuasive communication in academic contexts

Aside from being judged on how technical information is broken down as a speaker in a technical class may be, speakers in education and training are evaluated more on their nonverbal communication. Analyze what makes this example effective and consider the expectations for professional communication in your field. There is a perception of technical courses as training grounds where you give people a manual, they memorize it, regurgitate it, and then try to put the skills into practice. PDF Read Free Persuasive Speech About Smoking Against Pdf Many online instructors and students are expected to figure it out as they go, which leads to frustrated teachers and students (Ragan, 2011). We satisfy our safety needs when we work to preserve our safety and the safety of our loved ones. Learn.org. Purdue University Global responds quickly to information requests through this website. Combining safety needs and negative motivation, a speaker may convey that audience members safety and security will be put at risk if the speakers message isnt followed. While I know from our audience analysis activity that some of you do not agree with me, you never know when this issue may hit close to home. This is what the speaker wants the audience to have memorized by the end of the speech. A pamphlet cover with a yellow and black message reading, Warning, and a stark black and white picture of a little boy picking up a ball with the back fender of a car a few feet from his head beckoned to me from across the room. Many people dont believe that prisoners should have access to an education, but I believe they do. Student speakers in education/training and development lecture, facilitate discussion, and run activities as if they were actually teaching or training. (New York: Guilford Press, 2003), 105. Ragan, L. C., 10 Principles of Effective Online Teaching: Best Practices in Distance Education (Madison, WI: Magna Publications, 2011), 6, accessed March 17, 2012, http://www.facultyfocus.com/free-reports/principles-of-effective-online-teaching-best-practices-in-distance-education. The goal is to get the attention of audience members and compel them to check out the information the organization provides. Research shows that common critiques by biology instructors of student presentations include going over the time limit and rambling (Bayer, Curto, & Kriley, 2005). The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. Which Georgia Schools Offer a Communications Major or Degree? Writing Persuasive Academic Content - Editing Exchange Rather than valuing subjectivity and trying to see the world through the perspective of their research subjects, as qualitative researchers do, quantitative researchers seek to use data to describe and explain social phenomena in objective and precise ways so their findings can be generalized to larger populations. Ethos refers to the credibility of a speaker and is composed of three dimensions: competence, trustworthiness, and dynamism. We all have a need to think well of ourselves and have others think well of us, which ties to our self-esteem needs. Explain the relationship between motivation and appeals to needs as persuasive strategies. What courses do you think would translate well to an online environment? ERIC - EJ733437 - Communication in an Academic Context, Higher Practice good netiquette when communicating with your instructor and classmates. When using positive motivation, speakers implicitly or explicitly convey to the audience that listening to their message or following their advice will lead to positive results. The same difficulties emerge in oral scientific research reports, which also require a speaker to distill complex information into a limited time frame. Analyze what makes this example effective. Emotions lose their persuasive effect more quickly than other types of persuasive appeals. 11.4 Persuasive Strategies - Communication in the Real World It would take about an hour to present the whole paper, but since most conferences occur as part of a panel, with four to five speakers and a seventy-five-minute time slot, each speaker usually gets between ten and fifteen minutes to present. Effective speakers should use emotional appeals that are also logically convincing, since audiences may be suspicious of a speech that is solely based on emotion. You'll learn how to write in a formal tone and politely address your reader, whether it is a professor or peer. Logos relates to the reasoning and logic of an argument. While these are useful programs, prisoner education shouldnt be limited to or focused on those with the least amount of skills. Academic communication, also called scholarly communication, refers to methods of communication that are highly structured and generally only used in pedagogical settings. Positive and negative motivation as persuasive strategies match well with appeals to needs and will be discussed more next. What could you say that would appeal to their safety needs? Specific purpose: By the end of my speech, my audience will believe that prisoners should have the right to an education. So dissonance is that unpleasant feeling we get when two sounds clash. This study explored productive academic language use in the persuasive writing of a sample of 40 middle . Research in these fields is based more on existing texts and sources rather than data created through original research as in the sciences and social sciences. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Craig Anderson Scientists CC BY-SA 2.0. List at least one example of how the speaker uses positive motivation. 4.1 Principles and Functions of Nonverbal Communication, 5.4 Listenable Messages and Effective Feedback, 6.1 Principles of Interpersonal Communication, 6.2 Conflict and Interpersonal Communication, 6.3 Emotions and Interpersonal Communication, 6.4 Self-Disclosure and Interpersonal Communication, 8.2 Exploring Specific Cultural Identities, 8.4 Intercultural Communication Competence, 9.2 Researching and Supporting Your Speech, 10.2 Delivery Methods and Practice Sessions, 12.1 Speaking in Personal and Civic Contexts, 14.1 Leadership and Small Group Communication, 14.3 Problem Solving and Decision Making in Groups, 15.1 Technological Advances: From the Printing Press to the iPhone, 15.2 Functions and Theories of Mass Communication, 16.3 New Media, the Self, and Relationships. Solved Describe an example of persuasive communication in an - Chegg Conversely, negative motivation implies or states that failure to follow a speakers advice will result in negative consequences. Based on my research, I would propose that the prison curriculum have four tiers: one that addresses basic skills that prisoners may lack, one that prepares prisoners for a GED, one that prepares prisoners for college-level work, and one that focuses on life and social skills. Learning behind bars: Time to liberate prison education. An entry on eHow.com by Kinney about the benefits of prisoners getting GEDs notes that a successful educational program in a prison can create a more humane environment that will positively affect the officers and staff as well. Academic institutions must also keep up with changing technology and might alter their policies to ensure fair access to academic resources. Getting people in the room is important for networking to take place. Some states have implemented programs that require inmates to attend school for a certain amount of time if they do not meet minimum standards for certain skills such as reading or math. Which Schools Offer Communications Degrees in the Columbus, OH Area? Ask questions when you have them so you dont get lost and behind. Dynamism refers to the degree to which audience members perceive a speaker to be outgoing and animated (Stiff & Mongeau, 2003). I saw a perfect example of a persuasive appeal to safety while waiting at the shop for my car to be fixed. Want to create or adapt books like this? communication strategies in a variety of contexts. CM220M1 Defining Effective Communication in Different Contexts Spend time making good discussion questions. Bayliss, P. (2003). Studies in the Education of Adults, 35(2), 157172. The statistic is followed by safety tips to empower the audience to address the threat. Even within the prison, debates, trivia contests, paper contests, or speech contests could be organized between prisoners or between prisoners and prison staff as a means of healthy competition. Cooper, M. D., and William L. Nothstine, Power Persuasion: Moving an Ancient Art into the Media Age (Greenwood, IN: Educational Video Group, 1996), 48. Of those dimensions, which is most important for you when judging someones credibility and why? Student speakers in the arts and humanities critique, review, and compare and contrast existing art, literature, and historical texts. Empower the audience to address the threat. Charismatic people usually know they are charismatic because theyve been told that in their lives, and people have been attracted to them. Students in the arts present original works to their professors and classmates. Since communication is such a necessary business Which are you already doing well on? While we might think that exposure to conflicting information would lead a rational person to change his or her mind, humans arent as rational as we think. If you attend an institution of higher education, you can use these skills to contribute to the academic conversation with your teachers and peers. Bayer, T., Karen Curto, and Charity Kriley, Acquiring Expertise in Discipline-Specific Discourse: An Interdisciplinary Exercise in Learning to Speak Biology, Across the Disciplines: A Journal of Language, Learning, and Academic Writing 2 (2005), accessed March 15, 2012, http://wac.colostate.edu/atd/articles/bayer_curto_kriley2005.cfm. Narrow your presentation down to an introduction, an interrogation of a main question, and a concluding take-home message. Students are often asked to think of a classroom presentation as a simulation of a speaking situation they may encounter in their desired career. Corrections Today, 72(4), 4043. Correctional education: Characteristics of academic programs serving incarcerated adults. Speakers develop ethos by. A speech full of facts and statistics appealing to logos would result in information overload. PDF Health Communication in the Time of COVID-19 Pandemic: A Qualitative Scientists present results of original research. Maslows hierarchy of needs states that there are several layers of needs that human beings pursue. A speech built primarily on ethos might lead an audience to think that a speaker is full of himself or herself. Fordham University responds quickly to information requests through this website. Expert Answer 100% (1 rating) Do you think you are easily persuaded? Poster presentations are common methods of public communication in science and math and are an excellent example of when editing skills are valuable. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. * Also, be a good listener and communicate effectively in order to persuade them. List at least one example of how the speaker appeals to social needs. Teachers who are more skilled at expressing immediacy receive higher evaluations, and their students learn more (Richmond, Lane, & McCroskey, 2006). Education doesnt just improve the lives of the prisoners; it also positively affects the people who work in prisons. The sample of this study consists of 50 faculty members including professors, associate professors, assistant professors, and instructors from five largest departments representing five colleges. Competent speakers must know the content of their speech and be able to effectively deliver that content. What is the American Heart Association CPR Certification? Communication Processes, Principles AND Ethics; Steger (2014 ) Approaches to the Study of Globalization; Reflection Paper - about Connected, but alone? Speakers develop ethos by being prepared, citing credible research, presenting information in a nonmanipulative way, and using engaging delivery techniques. Their self-esteem needs. Two components of dynamism are charisma and energy. Presentations at academic conferences must be severely edited to fit time frames of approximately ten minutes. Cognitive dissonance isnt a single-shot persuasive strategy. Students are also asked to paraphrase and synthesize existing texts and connect past art or literature to contemporary society. Colorado Christian University responds quickly to information requests through this website. The sample of this study consists of 50 faculty members including professors, associate professors, assistant professors, and instructors from five largest departments representing five colleges at the . Logos refers to the reasoning or logic of an argument. Transition: Now that Ive established the need for prisoner education, lets examine how we can meet that need. appearing competent, trustworthy, and dynamic; sharing their credentials and/or relevant personal experience; presenting a balanced and noncoercive argument; appearing engaged with the topic and audience through effective delivery. using credible supporting material like expert testimony, definitions, statistics, and literal or historical analogies. Pathos refers to emotional appeals. Scientists also engage in persuasive speaking. Immediacy behaviors are important for lecturing, facilitating, and interacting with students or trainees one-on-one. Using concrete and descriptive examples can paint a picture in your audience members minds. So, since almost all presenters at academic conferences are faced with the same problem of too much information and too little time, its important to adapt the paper to a completely different structure than the original form in order to effectively achieve your speaking goals. The threat must be credible and supported by evidence. Presenting at or even attending a conference can be intimidating. Students may focus on sharing the results of a research project or problem or focus on a specific method or procedure related to science or math. Persuasive Communication in Different Contexts - 433 Words | Essay Example Within this context, the research and teaching focus on the field of psychology, with a particular emphasis on understanding the human mind and behavior. How ethical do you think it is for a speaker to rely on fear appeals? Public advocacy speaking occurs mostly in civic contexts and engages people through responsible communication that invites others to listen to diverging viewpoints in a critical and compassionate way to promote social change. Getting integrated: Does your major or career interest fall into the social sciences, arts and humanities, education/training and development, science and math, or technical courses? Undergraduate students, graduate students, faculty, and administrators have opportunities to present at academic conferences, which are local, regional, national, or international events at which students, teachers, professionals, and practitioners gather to discuss and share knowledge in a particular field of study. Syracuse University responds quickly to information requests through this website. Make sure that the time spent engaged directly with the course at least equals the amount a regular class would meet, typically about three hours a week for a sixteen-week semester. To have an effective persuasive communication in personal, progressional and academic context we have some factors to be considered: *The words that we will use to persuade other people. A frequent complaint about conference presentations stems from speakers who try to cram too much information into their ten-minute time slot. Since these methods are more controlled, the information gathered is turned into numerical data that can be statistically analyzed. The need for public speaking skills extends beyond this classroom to other parts of academia but will vary based on your discipline. Such programs also allow prisoners to do more productive things with their time, which lessens violent and destructive behavior and makes prison workers jobs safer. These are often things we do by ourselves and for ourselves, so I like to think of this as sacred ground that should be left alone. This is the think, pair, share method. Set a schedule and keep to it. Especially in situations where there are more panelists than audience members, Ive found it useful to just make a circle with chairs and have a more informal and interactive discussion. The first statistic noted that at least two children a week are killed when they are backed over in a driveway or parking lot. Analyze what makes this example effective and consider how academic persuasion differs from other contexts. Knowing what counts as credible data for each type of research is an important part of speaking in the social sciences. The ability to edit and discern what information is relevant for a presentation is very important in these fields. B., and Paul A. Mongeau, Persuasive Communication, 2nd ed. Through UGT, researchers have explored how individuals use media for entertainment, social . Want to create or adapt books like this? Basic general education goals include speaking, writing, listening, reading, and math. We also learned an organizational pattern based on theories of motivation: Monroes Motivated Sequence. Since these needs are fundamental to human survival and happiness, tapping into needs is a common persuasive strategy. Students could also organize a debate against students on the outside, which could allow the prisoners to interact (face-to-face or virtually) with other students and allow them to be recognized for their academic abilities. Mettamatt Smoking ad campaign CC BY-SA 2.0. The main question will be answered in the talk through the presentation of data and findings. The first tier of the education program should focus on remediation and basic skills, which is the most common form of prisoner education as noted by Foley and Gao in their 2004 article from the. Analyze what makes this example effective and consider the expectations for professional communication in your field. Which Mississippi Universities Offer Communications Majors? As you can see, none of those actually results in a person modifying their thinking, which means persuasive speech goals are not met. What Schools Offer Communications Degrees in Louisiana? These courses will teach prisoners basic reading, writing, and math skills that may be lacking. Persuasive Communication in Personal, Professional, and Academic Contexts Some of our past classroom experiences will be relevant and some will not. They also translate technical information for lay audiences. In most cases, the instructor and individual students can do their class work at different times rather than all together at scheduled times. Under the supervision of faculty and/or staff, prisoners could be given the task of organizing an outside speaker to come to the prison or put together a workshop. Team projects are common in technical courses, especially in courses related to design, so being able to work effectively in groups and present information as a group is important. Self-actualization refers to our need to achieve our highest potential, and these needs are much more intrapersonal than the others. Persuasion uses inductive reasoning as opposed to deductive reasoning. Tips for Effective Lectures (Svinicki & McKeachie, 2011), Tips for Effective Discussion Facilitation (Svinicki & McKeachie, 2011). While data may be compelling and the merits of a design self-evident for internal audiences, external audiences will require more information, and selling ideas requires persuasive speaking skills. Do informal assessments to check in with students to get feedback on the course. Presentation content is often data driven, but products and designs must still be sold to various audiences, so persuasive skills are also important. The existence and power of peer pressure is a testament to the motivating power of social needs. Paragraph 3 . According to a 2012 article in the journal. Transition: First Ill explain why prisoners need access to education. [Solved] Articulate what constitutes effective persuasive communication Aristotle was suspicious of too much emotional appeal, yet this appears to have become more acceptable in public speaking. However, the goal of such courses has changed in recent years to focus more on educating professionals rather than training technicians (Dannels, 2000). One element of academic communication that you'll usually learn in college is how to formulate a thesis or academic argument. The following link contains some information from the National Communication Association about How to Make the Most of Your Presentation: http://natcom.org/Tertiary.aspx?id=1763. 11.2 Persuasive Speaking | Communication in the Real World: An Transition: The model for prisoner education that I have just outlined will have many benefits. Physiological needs form the base of the hierarchy of needs. In addition to developing high-level communication skills, you might also learn about academia-specific topics, such as how to format a paper to Modern Language Association standards. The two most researched dimensions of credibility are competence and trustworthiness (Stiff & Mongeau, 2003). They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs. Given that the humanities rely primarily on existing texts for information, students may be asked to synthesize and paraphrase information in a literature review, just as a student in the social sciences would. While this is not necessarily a bad strategy, it can be done more or less ethically. Which Texas Universities Offer a Communications Major? Speakers can combine positive and negative motivation with appeals to safety, social, or self-esteem needs in order to persuade. The widespread use of the Internet has greatly affected academic communication and has caused both advances and complications in academic discourse. Students in the humanities may present in courses related to philosophy, English, and history, among other things. More resources for online teaching and learning can be found at the following link: http://www.eiu.edu/adulted/online_tips.php. Immediacy behaviors are verbal and nonverbal communication patterns that indicate a teachers approachability. Some frequently used strategies to resolve cognitive dissonance include discrediting the speaker or source of information, viewing yourself as an exception, seeking selective information that supports your originally held belief, or intentionally avoiding or ignoring sources of cognitive dissonance (Cooper & Nothstine, 1996). Journal of Correctional Education, 55(1), 621. Mass Communication and Broadcast Communication. Additionally, while about 48 percent of the general public have taken college classes, only about 11 percent of state prisoners have. What's the Salary for a College Graduate with an Online Degree? Speaking in technical courses focuses on learning through testing, replication, and design and then translating the technical information involved in those processes into lay terms. What coping strategies, of the ones discussed in the chapter, did you use to try to restore cognitive balance? Well learn some tips for making online teaching and learning more effective for instructors and students next. The third tier should include a curriculum based on the general education learning goals found at most colleges and universities and/or vocational training. Education may be something the average teenager or adult takes for granted, but for a prisoner it could be the start of a new life. Identify an additional place where you can access the Internet if necessary.